A "pay what you want" workshop where you can learn the core strategies of the world's
most successful life coaches & holistic practitioners to . . . "steadily, authentically, organically and affordably fill your practice with clients that are a perfect fit" (using low-cost & low pressure techniques that won't break your bank or feel 'gross') |  |
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Who this workshop is for: This workshop will be most useful to you if you're some form of service provider such as those listed below and you can relate to the story of Jane the Practioner.
| Workshop Dates: GUILDFORD, ENGLAND (Evening Intro) WHEN: March 20th, 6:30-9:30pm FOR MORE INFO OR TO RSVP: http://guildfordmarketing101.eventbrite.com * LONDON, ENGLAND (Afternoon Intro) WHEN: March 21st, 1:00pm-4:00pm FOR MORE INFO OR TO RSVP: http://londonmarketingworkshop.eventbrite.com * LONDON, ENGLAND (Evening Intro) WHEN: March 21st, 6:30-9:30pm FOR MORE INFO OR TO RSVP: http://mfh3h2012.eventbrite.com/ * BRIGHTON, ENGLAND (Evening Intro) WHEN: March 27th, 6:30-9:30pm FOR MORE INFO OR TO RSVP: http://brightonmarketingworkshop.eventbrite.com/ * CHERTSEY, ENGLAND (Afternoon Intro) WHEN: March 28th, 2:00 - 5:00pm FOR MORE INFO OR TO RSVP: http://bit.ly/AoGzU2 |
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From: Tad Hargrave, www.marketingforhippies.com
I've wondered this for years.
And I've come up with some ideas and perspectives that I hope you'll find useful.
My intention with this letter is that, even by reading it, your practice will be in a better place than it was when you woke up this morning.
I've packed it chock full of insights, strategies and resources that you can apply immediately to get more paying clients.
In fact, let me start this letter off by giving away the most critical piece of content that I cover in the whole workshop. Below is a ten minute video where I talk about what I think is the most central and fundamental piece in marketing: The Journey.
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I grew up going to an alternative school (a Waldorf School). My mother was the local 'dealer' of a brand of homeopathic medicine called Weleda and I was surrounded by a lot of hippies and holistic types. My childhood was wool sweaters, learning to knit, mint tea, unsuccessfully learning to play the recorder, wooden toys and annual solstice bonfires at Hawrelack Park in Edmonton.
Years later, as I started working with a focus on green businesses - I noticed that many of the people who were attracted to my workshops were holistic practitioners (even though I wasn't marketing to them directly).
Often they shared the exact. same. story.
They'd gone to some holistic college and learned all about how to be a healer. And they left so excited. No more working a 9-5 job for the man! Many were beside themselves with excitement of being paid to do something they love. It was almost too good to be true. But they held an, "if you build it, they will come." attitude and went for it.
So, they built a business - and no one came. Or too few. Not enough to sustain them.
I've had so many friends go through this heartbreak and confusion of not being able to make their dream work. They wasted small fortunes of money on overhead and marketing approaches that just didn't work. Sometimes, I would have them secretly confess to me, "I guess this is the universe's way of telling me I'm not meant to be a healer . . ."
Many were forced to work another job - and some give up on their dream of being an holistic practitioner completely. And it's was so sad to see this. Especially when I could often tell exactly what they were doing wrong.
All because they just didn't know what to do or where to start.
You can read a longer version of the above story at this link - I think you may find it eerily accurate to your own life. After I heard this story enough times from friends and people I cared about - I decided to create this workshop. And then it just took on a life of its own.
But, whether or not you come to my workshop - I want to tell you where to start - right here in this letter. I promise I'll get to that in just a minute.
But here's the bottom line of my letter to you:
I’d like to invite you to attend my “Marketing 101 for Holistic Practitioners” workshop for whatever you want to pay me.
"Thanks so much for all the information and useful techniques you presented in the Kelowna workshop. Now I feel that I know where to start to refocus myself and my practice, and that I have some concrete steps and practical techniques for marketing that I lacked previously. Previous marketing talks had left me frustrated as the global picture was not broken down into specifics and it seemed that only the real extroverts would be successful. Now marketing looks do-able, maybe even fun sometimes! Thanks also for the great resources,for your generosity in sharing your knowledge, for your integrity and vision for what is needed for a better world, and for your sense of humour. I am definitely referring other people to you." - Cheryl ClarkeIn this workshop you'll be learning :
- the underlying principles of how marketing for holistic practitioners works (don't worry, it's not pushy or gross or expensive).
- an overview of the top ten, foundational marketing things every holistic practitioner must have (and they're not business cards, brochures, fancy logos or ads in holistic magazines).
- the biggest two blunders that practitioners make when trying to describe what they do (and a simple, fill in the blanks phrase you can use to have people immediately 'get' you.
I hope to see you there.
warmest,
tad
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to get your advance ticket . . .
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 | Your Facilitator: Tad Hargrave is a hippy who developed a knack for marketing. Despite years in the non-profit and activist world, he finally had to admit he was a marketing nerd and, in the end, he became a marketing coach for hippies. Maybe it was because he couldn’t stand seeing his hippy friends struggle to promote their amazing, green and holistic projects. Maybe it was because he couldn’t keep a 9-5 job to save his life. Whatever the reason, for almost a decade, he has been touring his marketing workshops around Canada, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). And, over the years, he has become recognized as a leader in the wider movement towards green and local economies. |
