The Three Big Things We Cover in the Workshop:

In this video you'll learn the three main pieces of content we explore together in the workshop.

1. How to articulate what we do
2. The Big Picture of how marketing works
3. How to get people to take the 'first step' in working with you.
   

The Three Marketing Tools You Need Most:

Most holistic practitioners spend hundreds (if not thousands) of dollars on business cards, a beautiful logo and brochure and maybe some ads in holistic magazines.

These almost never work.

Here's my take on what DOES work.

Three Biggest Blunders Practitioners Make When Describing What They Do

Most holistic practitioners find that people don't 'get' what they do. They describe it and people go glassy eyed, smile and nod but clearly aren't understanding.

We'll look at the main reasons why this is happening.

The Three Levels of Marketing

There are three levels of marketing - Cold, Warm and Hot. Either you're trying to get clients, you're working through hubs or you become a hub. (this video was taken by Christopher Bowers at GreenDrinks in Victoria).

Parties As Marketing

What if instead of spending thousands on expensive ads that get you little to no business, you could spend a few hundred on a kick ass party and have it get you clients, build your rep and introduce you to key 'hubs' in your community. (this video was taken by Christopher Bowers at GreenDrinks in Victoria).

Four Keys to a Super Kick Ass, Amazing Bio:

(COMING SOON)

Your bio is one of the most powerful tools in your marketing toolkit. Why? A lot of reasons. When someone lands on a practitioners website - the first place they go? To the 'about us' section. And yet most practitioners bios are kind of lame and uninspiring. Here are the four basic parts of how to make sure your bio inspires and attracts the right people. For more in depth help on writing a kick ass bio just CLICK HERE.

What to do when you're in a financial crisis:

(COMING SOON)

So many practitioners I meet are pretty near to the end of their rope. They've got debts, bills to pay, overhead and not enough clients coming in to pay for it all.

Here are my best ideas on what you can do in the short term to turn things around.

Obviously - long term there are bigger issues at the root to deal with but here's some crisis related stuff.